UND GRETEL

Makeup company UND GRETEL tasked us with creating a launch campaign for their new highlighter, VLITTER. While the primary goal was to craft a visually striking campaign, they also sought to infuse the brand with its Berlin roots alongside its commitment to natural products.

The result was “Daydream: Ein Citymärchen,” a concept that blends nature and urban landscapes, evoking a dreamlike journey between the vibrant energy of the city and serene daydreams in the calm of a moonlit meadow.